As a client manager, I support USAA's Property and Casualty company by engaging partners to ensure we meet our business objectives. I'm the liasion that brings product management, strategy and execution together.
Leads execution for all Auto marketing campaigns in direct and indirect channels, monitors online properties related to Auto, and ensures that Members and their families have a positive brand experience.
Led market segmentation for affluent and older members. Also provided marketing strategy for the Financial Planning Services group.
Led marketing team of e-commerce managers. Our team was responsible for all content on usaa.com. Every single change made to the web came through this unit.
Responsible for USAA's investment publications. Wrote several investment articles for Spectrum Investment magazine for members. Managed quarterly newsletter inserts.
MBA
Dual Major - Bachelor of Sciences in Journalism and Marketing
Concentration: Investigative journalism, Battalion photographer/writer, marketing and consumer behavior
Concentration: Accounting
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